As some figures show there are almost a couple of million fashion blogs so there must be an enormous Audience seeking out the latest tips and news. The demand for this has been steadily increasing over the past 10 years with bloggers showing what happens in the industry, whether it paints it in a good light or not. But what do they have to offer their readership, and why do people now love fashion blogs?
One of the big plus points of fashion blogs is the short space of time it takes for an article to be posted online. Stories and gossip from shows are uploaded within minutes of them finishing and some industry insiders even post exclusive backstage shots soon after. This instantly lets any potential trendsetter know what will be big in the scene. It also gives the bloggers a lot of power in deciding the new look as they get to pick and choose the pictures they put online which the world will see.
As it's now easy enough to start your own blog many potential fashionistas are making their own in a bid to become the next Gok Wan. And this isn't quite as difficult as it may seem with some bloggers like Kathryn Finney (The Budget Fashionista) being given a publishing contract as a direct result of her online content. Some writers have even been able to take a salary of $40,000 a year from their websites, making it far more than just a hobby.
Due to the amount of fashion blogs out there fans can find exactly the site they are looking for to cater for their style. And you can always find the look for you with blogs dedicated to celebrities, gossip or themes like denim and handbags.
Online shopping is only increasing which will benefit the fashion bloggers enormously, just imagine being able to search for an item of clothing and then seeing it worn by one of your heroes. Some companies have used this to their advantage by commercially backing websites so that fans can purchase the same clothes their idols wear
One of the big plus points of fashion blogs is the short space of time it takes for an article to be posted online. Stories and gossip from shows are uploaded within minutes of them finishing and some industry insiders even post exclusive backstage shots soon after. This instantly lets any potential trendsetter know what will be big in the scene. It also gives the bloggers a lot of power in deciding the new look as they get to pick and choose the pictures they put online which the world will see.
As it's now easy enough to start your own blog many potential fashionistas are making their own in a bid to become the next Gok Wan. And this isn't quite as difficult as it may seem with some bloggers like Kathryn Finney (The Budget Fashionista) being given a publishing contract as a direct result of her online content. Some writers have even been able to take a salary of $40,000 a year from their websites, making it far more than just a hobby.
Due to the amount of fashion blogs out there fans can find exactly the site they are looking for to cater for their style. And you can always find the look for you with blogs dedicated to celebrities, gossip or themes like denim and handbags.
Online shopping is only increasing which will benefit the fashion bloggers enormously, just imagine being able to search for an item of clothing and then seeing it worn by one of your heroes. Some companies have used this to their advantage by commercially backing websites so that fans can purchase the same clothes their idols wear
